 |
| |
|
Problem:
Redesign the entire Therm-A-Rest product line to align with
a new brand position.
Solution: Designed over 25 SKUs in three
separate categories utilizing new technologies and human factors
data. Created a design language for the entire brand that
set the design direction for the next five years.
Roles: Brand strategy, pricing strategy, line planning,
product design,
color selection.
Problem:
Introduce new technology - develop a line of snowshoes $100
above current average snowshoe price using an innovative new
design.
Solution: All-time highest priced introduction
for MSR, resulting in an upward move into the #2 market position.
Roles: Pricing and color strategy, line plannning
and product design (ID).
Problem:
New brand launch -
Allsop, an electronic accessories company was targeting an
up market demographic. They needed a new product line for
this customer.
Solution: Target the business travelers with
accessories, that help them work and organize on the road.
Roles: Creative Direction, brand and pricing strategy,
line planning and product design (ID).
Problem:
Stop the downward
slide of a major outdoor brand; redesign the entire
product line to align with a new brand position.
Solution: Designed
over 30 SKUs for delivery to retail in under nine months.
Created a design language for the entire brand that set the
design direction for the next five years.
Roles: Strategy, storytelling, line planning,
product design, design language, materials development, color
selection. |
|
|
 |
