| |
|
Problem:
AT&T global packaging - Communicate Ogilvy Mather’s
“mLife” promise of freedom through simplified
communication.
Solution: Depart radically from existing
packaging design architecture by simplifying messaging and
showing product as “technical jewelry”.
Roles: Art Director - direct liaison to AT&T
phone packaging manager.
Responsible for co-developing and presenting various phases
of project.
Problem:
Cascade Designs trade show displays - Reinforce Cascade’s
reputation as an industry-leading innovator; minimize drayage,
waste and expense.
Solution: Balance the use of technology and
lifestyle information in order to address show sales goals;
comply with brand guidelines; simplify structures.
Roles: Creative Services Manager / Art Director
- managed show planograms, product display schematics, display
ideation, budgeting and build implementation.
Problem:
Therm-a-Rest global retail fixture - Maintain category leadership
by communicating new technology and simplifying selection
process. Respect modest program budget by optimizing design,
materials and shipping constraints.
Solution: Modular color-coded signage; color
coded packaging and customer focused use-mode iconography.
Roles: Creative Services Manager / Art Director -
managed all aspects of design, development and visual communications
strategy.
Problem:
Platypus global packaging -
Simplify selection process, protect product from retail
dirt while communicating easy-hydration and cleanliness.
Solution: Simplify and highlight product
benefits story. Seal product in recyclable clamshell. Show
differentiating features through packaging window.
Roles: Creative Services Manager / Art
Director - directed design team throughout all aspects of
development.
|
|
